The Gallery Rooms, ExCeL London
2:00 – 8:00
It’s been a hell of a year for the UK events market, and unsurprisingly venues seem to find themselves in the centre of all the action yet again. New tech, changing organiser expectations and different threats have washed throughout the MICE community and all of these elements combined have resulted in a different set of requirements for venue managers to adhere to.
Conference News and EventBooking are here to demonstrate key things to consider when attempting to maintain growth for your venue and in an increasingly vibrant but crowded market.
The Smart Venue Summit is an afternoon session full of content and discussion opportunities, dedicated to bringing professional peers from venues of all shapes and sizes together, in order to inform understanding of advancements and learn from those with first-hand experience.
Spaces are limited and early booking is highly recommended. Book now!
Who should attend?
Whether your responsible for sales, marketing, operations, Tech or event, our sessions are geared towards every team within an event venue’s set up.
Client Marketing Director, Patch
Driving MICE Sales – A different approach
2:00 - 2:35
The Hospitality Partnership
Thinking differently to the traditional way of doing sales… Venue budgets are ever tightening and the challenge for salespeople to find time to actually sell is a continued struggle. The conference, meeting and event sector is one that is forecast to grow and flourish and becomes more and more competitive, how is your share of this market? We look at a different approach of pro-active sales, one that offers consistency in the market place and is effective both financially and resource wise, and importantly, is measurable.
Chatbots – powerful, affordable and essential
2:40 - 3:15
Founder & CEO, Digicool
These days we all expect to lay our hands instantaneously on information and answers. A chatbot on your website ensures your prospective clients are instantly engaged, they make your site wholly customer centric and personalised, open up the conversation and shorten the sales cycle. If you haven’t already got a chatbot on board, find out how quickly and easily you can adopt one.
Rapid Response - how can event venues accommodate for the increasing demand for instant information in a crowded supplier marketplace?
3:15 - 3:35
ED POLAND - Hirespace
In a market where buyers have more choice of venues and suppliers than ever before, the ease with which they can obtain quick information has become a leading factor in determining where their business goes. This panel looks at simple ways for venues to prosper in this environment.
The session will focus on; why buyers value live availability and instant responses, how technology has developed to facilitate this changing landscape and how venues can take advantage and win the business.
Being Smart AND Safe with Technology for your Venue
4:15 - 4:50
In today's world, technology has not only changed the way we deliver events but also the way we keep our guests safe and secure. We’ll take a look at what is happening around the globe in terms of the latest venue technology and also the implications this has on security and safety.
The role of traditional marketing in a successful digital strategy
4:55 - 5:30
A quest for efficiency. A belief that if it can't be tracked, it can't be trusted. An addiction to last-click attribution. These have all become motivators for Heads of Marketing to move their spend into digital and performance marketing, yet in the process they've neglected brand building and ignored the knock on effect it has on digital. Brands in all markets are discovering they need to change their mindset from marketing efficiency to marketing effectiveness if they want to be successful.
This talk explores the role conventional advertising plays in a digital and search marketing strategy, the importance of multi-channel attribution and monitoring how activity in one area impacts other areas' performance.
Space is limited at this year’s summit so make sure you book your tickets before they go!
Early bird ticket (before 31st January) – £149
Standard Ticket (after 31st January) – £199